Licensee path · fees
Transparent fee structure.
Anchor pricing below. Your actual fee schedule is locked into the License Agreement at signing — based on your tier, territory size, and trainer count.
L1 · 5-dog capacity
First-time licensee · solo operator
L2 · 10-dog capacity
Established · 1 trainer + 2 kennel staff
L3 · 20-dog capacity
3 trainers + 4 kennel staff · methodology mentor
Every fee, explained.
Monthly licensing fee
Covers ongoing rights to operate under the Bucks brand, platform access, lead routing, coaching, brand-audit reviews, QBR participation, support. Debited monthly via your Designated ACH Account per §6.7 of the License Agreement.
Annual flat fee
Charged annually on your anniversary date. Covers brand kit refresh, ad creative library, marketing co-op, methodology updates, certification standard maintenance.
Monthly brand contribution
A restricted-purpose marketing contribution ($250 / $500 / $1,000 by tier) held in a segregated Brand Fund and spent only on customer-facing brand marketing for the operator network. Debited monthly alongside the licensing fee; audited annually with a spend report to every operator.
Hired-trainer initial certification
A one-time $5,000 fee per newly hired W-2 trainer, charged when that trainer first sits the 4-modality certification exam at HQ. Annual recertification thereafter is bundled into your annual flat fee — there is no separate recurring per-trainer recert charge.
Tuition (L1 only)
$25K, paid in monthly installments over the first 12 months. Covers onboarding, shadow day, training intensive, asset grant provisioning, brand kit delivery, initial coaching block. Refundable per §11 if the agreement is terminated before activation.
Buck U online training
Included free for licensees and all their staff — unlimited seats, no per-seat charge. Buck U is the online training academy covering Foundations, methodology, and continuing education.
Optional add-ons
Premium phone routing tiers, dedicated coaching, brand-audit re-runs after remediation, marketing co-op tier upgrades. (Buck U online training is included free — not an add-on.)
Ready to talk numbers?
Sales operators run a 30-minute call walking through fees, territory pricing, and tuition installment structure. Schedule it from the application form, or jump straight in.